Data Scientist, Marketing

As part of our growing Data Science and Analytics team, you will own the measurement strategy behind Anthropic's marketing investment. This is a foundational role, building marketing measurement at Anthropic from the ground up.

Your first focus is paid media. We are bringing marketing mix modeling in-house, and you will build and operate the econometrics toolkit — marketing mix modeling (MMM), geo experiments, synthetic controls, and incrementality testing — that tells us which marketing investments actually drive growth, working in close partnership with our paid marketing data scientist. From there, you'll extend the same causal rigor to lifecycle and other marketing programs: defining success metrics oriented on activation and sustained usage, and building self-serve measurement that scales beyond any one embedded analyst.

Key responsibilities

• Own incrementality measurement for paid media: build and operate our in-house marketing mix model, and design the geo experiments, synthetic-control studies, and holdouts that validate and calibrate it
• Translate measurement results into budget and channel recommendations that shape how marketing invests
• Establish primary success metrics and guardrails for lifecycle marketing, anchored on activation and active usage rather than reach
• Develop hypotheses on marketing interventions, design experiments or causal inference studies, analyze results, and make recommendations based on impact to key metrics
• Make marketing measurement self-serve by establishing the metrics, tooling, and best practices that let marketing partners answer routine questions without a data scientist in the loop
• Present complex technical analyses and recommendations to both technical and non-technical audiences